%lash extensions — Bare Studios

Mobile optimized website designed & developed through Wix
Developer helped customize aspects that Wix couldn’t do
Design offers multiple call to actions (book now links) that’s strategically placed throughout to increase chances of bookings
Business asked for lots of photos to appeal to their target audience
All webpages for website are search engine optimized and regularly updated to maintain high google ranking

Instagram posts are created with photos, carousels, and reels created only for Lashes by Katie
Captions are written uniquely per post
Instagram aesthetic grid is used to create a “magazine” catalogue feeling when potential clients are on page
Hashtag research is completed and multiple hashtag groups are used to increase visibility to non-followers
Followers receive daily engagement through likes, comments, DM’s, and story likes to maintain digital relationships & help with algorithm
Content is created for this business through photography, videography, voiceovers, and third party editing applications/software

Consistently update photos for Google Business Listing
Consistently responds to reviews
Post "Updates” to Connect With Audience
Adjust business’s details such as hours, links, etc.
Constantly adjust keywords and meta-tags for website to coincide with commonly searched terms by target audience

Photoshoot and video shoot created with business for each ad campaign
Each ad has multiple versions of its own unique copy (the text that appears on ads)
Content on ads are similar to what appears on social media and website, which creates brand consistency and trust
Each ad has its own goals, which contribute to the ad campaign’s strategy - all helping the business’s main advertising goals
Affordable budget is discussed and agreed upon with Business
Facebook Ad reports are explained to Business, and together we discuss ideas and how to improve. Suggestions are always made, but ultimately we want to give the most results while staying affordable.